Social Commerce Market (Business Model - B2C, B2B, and C2C; Device Type - Smartphone, Laptop, and Tablets; End User - Individual, and Commercial): Global Industry Analysis, Trends, Size, Share and Forecasts to 2026

A recent report published by Infinium Global Research on the social commerce market provides an in-depth analysis of segments and sub-segments in the global as well as regional social commerce market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional social commerce market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast, and dollar values of the global social commerce market. According to the report, the global social commerce market is projected to grow at a CAGR of x.x% over the forecast period of 2020-2026.

Market Insight

Social commerce is the use of networking websites such as Facebook, Instagram, and Twitter as a platform to promote and sell products and services. The success of a social commerce movement is measured by the degree to which customers interact with the company's marketing through re-tweets, likes, and shares. Furthermore, social commerce encourages the usage of social shopping tools such as forums and communities in which buyers and sellers discuss their online shopping experiences and compare notes. Moreover, social commerce is a rising and changing field of online marketing that works in conjunction with social media and the growth in online shopping. Social media platforms help these e-commerce firms target new customers through posts associated with products. As users share these posts, it benefits them to reach new customers. Therefore, social commerce is gradually gaining traction, a trend anticipated to continue over the projection period. Additionally, the current concern over the spread of coronavirus is also expected to have a positive impact on the social commerce market. The COVID-19 outbreak has altered almost every aspect of daily life, and the social commerce landscape is no exception. Shoppers have been inundated with coronavirus updates through traditional media, social platforms, and several others. The information has been constant, developing unpredictably every day. In times of crisis, each industry faces varied anxieties. Owing to preventive lockdown measures, numerous businesses have closed brick-and-mortar locations in varying capacities across the world. Much of the globe has been limited to its own devices and social commerce is up and running. For various businesses, leveraging social commerce has been the only consistent point of purchase during this time, which establishes a mutually favorable relationship for both brands and their audiences.

The rising spread of social media coupled with the quick growth of e-commerce worldwide is leading to new trends of messaging, content sharing and payments converge. In social commerce, social interactions, and the transactional nature of e-commerce is considerably resulting in new shopping involvements in collaborative connected environments. Over the last couple of years, customers are more focused on e-commerce and predominantly prefer unified payment options. Furthermore, changing consumer lifestyles and preference toward convenience is resulting in the growth of the global social commerce market. Customers now want to remain updated about the latest trends and therefore prefer the promotions offered by retailers and discounts through e-commerce channels. Moreover, the increasing adoption of social media advertising is anticipated to drive the growth of the social commerce market during the projection period across the world. However, issues regarding safety and privacy are projected to hamper the global social commerce market.

Among the geographies, the North America region is expected to hold the largest share in the global social commerce market. The industry is expected to offer huge opportunities for market growth on account of the presence of numerous key players. Furthermore, the Asia Pacific region is expected to witness high growth in the global social commerce market during the forecast period. Factors driving regional market growth include rising investments in the telecommunication infrastructure, growing demand for smartphones, and the widespread reach of social media websites such as Facebook, Twitter, and Instagram.

Segment Covered

The report on global social commerce market covers segments such as business model, device type, and end user. On the basis of business model, the sub-markets include B2C, B2B, and C2C. On the basis of device type, the sub-markets include smartphone, laptop, and tablets. On the basis of end user, the sub-markets include individual, and commercial.

Companies Profiled:

The report provides profiles of the companies in the market such as Facebook, Pinterest, Etsy, Inc., Alibaba Group Holding Ltd., Twitter, Inc., PayPal Payments Private Limited, Poshmark, Inc., Reddit Inc., SINA Corp., and Fab.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of social commerce market. Moreover, the study highlights current market trends and provides forecast from 2020-2026. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.