The global organic pulp and purees market size was valued at USD 2248.7 million in 2019 and is anticipated to expand at a CAGR of 6.5% in terms of value during the forecast period of 2020 to 2026.
Infinium Global Research Analysts
Global Organic Pulp and Purees Market: Consumer Behavior Analysis by Countries, Buying Pattern Analysis, Demographics, Trends Analysis, Survey Findings and Results, Leading Companies and their Market Strategies
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Published : May, 2020
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Rep Id : GOPPM2552020
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No. of Pages : 185
Infinium Global Research and Consulting Solutions has published a comprehensive research study based on a survey conducted to analyze the buying patterns, consumer behavior, and impact of pricing on buying decisions. The report also provides insights into the marketing strategies and steps taken by the companies to retain their market position in the local as well as global market. The study also provides insights into the factors affecting the buying decisions, consumer preferences, and the demographic factors promoting the growth of the products of the global organic pulp and purees market.
The global organic pulp and purees market size was valued at USD 2248.7 million in 2019 and is anticipated to expand at a CAGR of 6.5% in terms of value during the forecast period of 2020 to 2026. The pulp and purees are the foodstuffs made up of the various vegetables or fruits by several processes such as blending, pressing, or sieving. These ready to cook of processed and heat-and-eat products are mainly prepared from strawberries, apples, peaches, and so on. In recent years, consumer inclination towards organic pulp and purees have considerably increased due to continuous urbanization, growth of nuclear families, and the rapid rise in dual-income households and moreover, due to the growing awareness about the health benefits associated with organic food products all over the globe. Due to the absence of synthetic and chemical fertilizers, organic food does not cause any health-related issues. Fruit pulp and purees are processed fruit products that are helpful in the preparation of various food, beverages, cosmetics, and other products. Pulp and purees are used for making jams, marmalades, jellies, sweets, drinks, and fillings of baked goods.
Organic pulp and purees are
specially used in infant food as they have numerous health benefits. The
adoption of organic pulp and purees in the infant food is rising at a faster
rate which is likely to boost the market growth of organic purees over the
forecast period. The rapid rise in dual-income households and growing
disposable income is driving the growth of the global organic pulp and purees
market. In recent years, there is notable growth in dual-income households. The
main factor in this increase has been the successful efforts of the government
and firms in promoting female labor force participation in a tight labor
market. An increase in the number of working women due to changing lifestyles
and urbanization resulted in superior demand for baby food products. Stringent
government regulations and guidelines pertaining to chemicals and artificial
ingredients application in several food products will provide a strong outlook
for organic pulp and purees market expansion.
Figure 1 Global Organic Pulp and Purees Market by Country, 2019 (Revenue % Share)
Source:
Infinium Global Research Analysis
The U.S. is the largest organic
pulp and purees consuming nation as it holds more than 80% market share of
North America organic pulp and purees market and approximately 30% market share
of the global organic pulp and purees market. The high demand from the food and
beverage chains which offer specialized menus are also driving the market
growth for organic pulp and purees in the U.S. The European countries such as
The UK, Germany, France, and Spain are also major consumers of organic pulp and
purees. A rise in demand for different flavors and healthy fruits in Europe has
shown great potential for market growth and some of the major puree suppliers
in the European region have reported a major increase in demand from local
product manufacturers.
Figure 2 Frequency of Consumption of Organic Pulp and Purees
Source:
Infinium Global Research Analysis
Infinium Global Research and
Consulting Solutions has published a comprehensive research study based on a
survey conducted to analyze the buying patterns, consumer behavior, and
consumer preferences. The above figure shows the response to the frequency of
consumption of organic pulp and purees. The majority of consumers daily consume
organic pulp and purees. More than 60% of consumers consume organic pulp and
purees on a daily basis. Approximately 30 % of consumers weekly consume organic
pulp and purees. However, there are few consumers who consume organic pulp and
purees monthly or rarely.
Among the regions, North America
dominates the global organic pulp and purees market. It holds more than 30%
market share of the global organic pulp and purees market due to the huge
demand for organic fruit juice across the region. The U.S. is the largest
consumer of organic pulp and purees as it holds the largest number of dual-income households. Moreover, health-conscious consumers and
increasing preference for packaged food also drive the demand for organic
pulp and purees in the country. Canada is the fastest-growing market in the
North America region. Europe is a second-largest market for organic pulp and
purees followed by the Asia Pacific. An increasing application of organic pulp
and purees in the food & beverage industry is boosting the demand in the
Europe region. While raising concerns about food safety, animal health standards,
and health benefits associated with organic pulp and purees are primary growth
factors in the Asia Pacific region.
Research Methodology
Primary Research
Our primary research involves
extensive interviews and analysis of the opinions provided by the primary
respondents. The primary research starts with identifying and approaching the
primary respondents, the primary respondents are approached through
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Key Opinion Leaders associated with Infinium Global
Research
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Internal and External subject matter experts
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Professionals and participants from LinkedIn,
Hoovers, Factiva, and Bloggers
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Our primary research respondents typically
include
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Executives working with leading companies in the
market under review
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Product/brand/marketing managers
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CXO level executives
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Regional/zonal/ country managers
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Vice President level executives.
Methods of Primary Research
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Computer-assisted telephone interview (CATI)
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Computer-assisted personal interview (CAPI)
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Computer-assisted web interview (CAWI)
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Questionnaires/Surveys
Secondary Research
Secondary research involves
extensive exploring through the secondary sources of information available in
both public domain and paid sources. At Infinium Global Research, each research the study is based on over 500 hours of secondary research accompanied by primary
research. The information obtained through the secondary sources is validated
through the crosscheck on various data sources. The secondary sources of the
data typically include
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Company reports and publications
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Government/institutional publications
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Trade and associations’ journals
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Databases such as WTO (World Trade
Organization), OECD (The Organization for Economic Co-operation and
Development), Hoovers, Factiva, and the World Bank, among others.
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Websites and publications by research agencies
